We believe that life is too short to flip an egg with just any run-of-the-mill spatula. We search the world of kitchen tools to bring the very finest culinary assets to your South African doorstep.

Yuppiechef is more than an online store that is dedicated to finding and selling kick-ass cooking gadgets to you - it's a whole lifestyle philosophy. It's a radical new way of thinking about life, your kitchen…and the time you spend in it. Gone are the days of tired, limp veggies boiled to death in a mom's kitchen.

We're now talking about billionaire celebrity chefs, 5-course gourmet dinner parties at home, 24 hour food TV, cooking holidays in Spain and YuppieChef. For connoisseurs, Gordon Ramsey wannabe's, generous gift-givers and kitchen posers - YuppieChef is your one-stop killer kitchen gadget shoppe. YuppieChef is powered by Cape Town entreprenuerial legends Andrew Smith and Shane Dryden. Together the are the brains behind Live Alchemy and a number of other online business development projects, which are pioneering the art of online retail in South Africa.

Visit: www.yuppiechef.co.za

Email us: info@yuppiechef.co.za